Web Marketing Services – As the web continues to change and become more mobile and diverse, one critical element in successful Internet marketing remains constant: seo (SEO). At least 90% of all clicks, both from traditional desktop computers and from mobile phones, come due to someone typing a query into a search engine. Search still far outshines social media and paid advertising as the way most people find your business online-and it costs less. Poor SEO strategy can make a website invisible to potential prospects-on the other hand, smart SEO will bring in visitors, leads and sales!
What exactly is SEO? SEO is definitely the science and art of designing and marketing an internet site so it appears on the first page (as near as you can to the peak of the list) whenever a potential consumer types in a query for a service or product. It really is a highly complex field which involves years of training as well as on-going study because search engines as well as the web itself are constantly changing. Successful SEO involves web design, a site’s technical architecture and also the intensely well-researched application of marketing search phrases into well-written, customer-focused content (blogs, website text, pr releases, etc.) that gets noticed positively from the major search engine listings.
Can I DIY my SEO? Certainly not. So that you can put an excellent, long-term website online marketing strategy together, you require a certified SEO expert. It requires constant, intensive work and study in order to do SEO successfully-it’s a full-time job. This is particularly true as search engines are usually changing their search algorithms, and also the increasing change to a mobile web is continually shaking the SEO field up. You have to spend your time doing what you do very best in your business, which is why you want a certified SEO expert to aid. This can be a smart investment which will boost your ROI for many years.
Our History in Certified SEO – Here at Affordable Website Design and Marketing, Inc., our certified SEO expert has worked within the white-hat SEO field for 15 years, constantly staying on top of the latest developments in the industry. We believe in building ethical SEO straight into the site design and architecture for all of our clients. We assist those to develop comprehensive website marketing plans which entail hours of intense marketing research. We strictly comply with SEO best practices (referred to as white-hat SEO) and apply our expertise to help our clients’ websites stay on the first page of search inquiries involving their products, services and locations.
White Hat SEO vs. Black Hat SEO – Be wary of SEO firms promising you the top spot on every search query on each and every online search engine ever made for a “small fee.” This could seem like a bargain, however it isn’t. To begin with, this is impossible. Second, it really is unethical. These black-hat tactics usually involve sloppy moves like keyword stuffing, shady link-building and submitting your site to a large number of spam websites. Google, Bing and Yahoo constantly tweak and redesign their search algorithms to eliminate websites using most of these unethical SEO tactics off their search results. This can severely damage any website’s visibility and reputation, sending your SEO investment down a black hole.
While we cannot promise which our websites will almost always be primary on every applicable search query, we do promise to constantly make an effort to keep our clients’ websites as near the the surface of the first page while we possibly can-always using ethical, white hat SEO strategies that increase your website’s visibility, reputation, usability and client satisfaction.
How Can We Implement a Smart SEO Strategy? The very first phase of every website development or website marketing project involves a heavy level of marketing research. This can be necessary to ensure we are baynah your SEO dollars inside the most successful direction. Once we understand your company, your competition and your target market, we get to work building SEO into the website’s design, architecture and content, with an eye toward keeping everything mobile. Remember:
90% of all clicks (visits to websites) result from organic searches on yahoo, Bing, etc. (Way over social networking or paid advertising.) Organic SEO is cheaper than sponsored search results and generates much more traffic in the long run, which is actually a very smart, long-term business investment. Concurrently, to obtain the ball rolling, we also often complement SEO with pay-per-click advertising to trigger results as the SEO strategy is going to effect and gathering speed. SEO is vital for businesses just starting out, established firms that desire to maintain their market share and brand recognition-in addition to everyone in the middle.